A directory display is one of the most recognizable features in a lobby or foyer. Its glass-encased, white lettering on a black background appearance is omnipresent in apartment complexes, office buildings, malls, commercial buildings and university campuses. Yet, more and more buildings are moving away from this iconic display as new innovations have finally found ways to upgrade this simple, but important information display. The traditional may not be outdated just yet, but now is a good time for many building managers to consider the potential benefits of a new kind of Digital Directories.
So why do you think this is Changing?
Like so many other things in today’s market, directory displays are going digital. Although digital displays offer a more striking visual presentation of directory information, the main benefit for this technology is the facility to frequently update content information devoid of manually changing out the sign display. This reduces the waste of material, a small but significant benefit for organizations taking up green initiatives.
Furthermore, with the exact software application, this can even be consummate from a remote location. Building managers or a staff member no longer needs to make a travel just to change Mr. James to Mrs. Smith in office 250. The skill to instantaneously change the directory information is a good selling point for a business client who’s on the hurdle about becoming a building occupant.
Digital Directory Displays and Client Profiles
In office and commercial buildings, digital directory displays are going that extra mile for their client services. With a touch screen display, customers, visitors, and guests will have access to more than just basic directory information. By touching on the directory listing, customers can queue detailed information about that office resident and their business.
You can increase the visibility of your building and can improve the experience of the employees and visitors inside the building by using right signs for your building. You should use monument signs, site signs or channel signs in order to let the people find your location. In your parking area, you should use traffic control signs to flow the vehicles smoothly to that area. You should place way finding signs and office directories to help the visitors to find the destination. You should use dimensional letters, digital displays and wall graphics as the interior decor. Here are few of the different types of signs for your building.
Different Types of Signage for your Building
1. Building Directories: You should inform and educate the visitors by installing easy-to-read directories. These types of signs are available in variety of standard as well as custom configurations and these are made from range of materials. These types of signs provide the visitors with the information which they need and which complement the architecture of your site. If your need is to change the directory signs frequently then you should select a directory signs that can be easily changed.
2. Impulse buying behavior: Where you have a market dependent on impulse i.e. Boutiques, Restaurants and Take-a-ways to name a few, you’ve got it made. Impulse buying disrupts the normal decision-making models in consumers’ brains. The logical sequence of the consumers’ actions is replaced with an irrational moment of self-gratification. Impulse items appeal to the emotional side of consumers. Some items bought on impulse are not considered functional or necessary in the consumers’ lives.
Good signage solutions are designed to trigger these impulses, by exposing promotional messages at the right place and at the right time – you simply nudge consumers’ to spot that something that stirs a particular passion in them – which in turn leads them straight to your tills.
3. Raise your company’s profile: Many SMEs also realize that not only do they generate a great Return on Investment (ROI). Sure, we know they’re eye-catching and that they can easily tempt passer-by’s with mouth-watering images or up-sell on impulse using carefully crafted messages using the power of motion and change.
But now those screens are also saving money in creating a modernizing effect; at a lower cost than undertaking major leasehold improvements i.e. an “eye-catching” 40″ digital screen integrated into the design of your shop front, on display to anyone walking past. You can save a lot of money; Digital Signage can introduce an elevated level of energy and vitality to any shop front, adding a fresh look to your business premises. A more “high-end” appearance, this is easily achieved by any small business with a vision and desire to stand out from its competitors.
Not only does this provide SMEs with a prime promotional space on any busy high street, it also raises their profile. As digital signage becomes more established as a mainstream marketing technique it becomes more accessible to smaller businesses. The days of only seeing digital signage in Piccadilly Circus are over; the age of digital marketing is upon us.
4. Opportunity to profit from advertising time: These systems can also be used as a tool to generate advertising revenue by promoting other businesses and services; by selling advertising time on your digital display to other local businesses.
Revenue generation by advertising local non-conflicting businesses; a big brand like Budweiser may not get excited about advertising on your one – two screens within your shop, but the local hairdressers or plumbers around the corner might. And with the local community Newspapers circulation falling – similar local retailers would be wise to follow.
Digital building directories can be an active element in anyone’s marketing, unlike those never-changing listings within local directories and printed banners/signs – which when you add all these up – can cost the average retailer a fortune over time, and with a hard to measure ROI.
In tough times, you have to change the way you do business, by stopping the drip of less viable products that provide limited value to you. Digital Signage delivers real and measureable benefits to SMEs – proven business benefits.
Digital Signage = Smart Expenditure
The rising use of digital signage by small and medium-sized companies can be attributed to many factors, falling equipment costs – a 50% drop in the price of LCD displays over the last five years has made previously expensive solutions a realistic proposition for SMEs – increased awareness and a realization of the competitive advantage that can be gained are all positive drivers. Smart expenditure, on this type of technology provides SMEs with a real affordable advantage in tough times.